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Google My Business (GMB) provides a free business profile to local companies, but only about half the available listings are claimed by their corresponding business. Of the various tools available by Google for local program optimization, perhaps the foremost valuable is that the customer reviews.
When an area customer searches for your business, Google displays its leads to an area three-pack. Google aims to display the foremost relevant results for a person’s search. Hence, reviews and ratings are a crucial way for Google to discern between high-quality, relevant businesses, and fly-by-night company listings.
Unfortunately, most customers won’t scroll beyond the initial search page, which suggests that being listed within the top three for your search terms is extremely important. The difference between being ranked within the top three and being ranked in positions seven through nine is a mean of nine reviews.
Local businesses ranked within the top three have a mean of 47 reviews, and people in positions seven through nine only have 38. this will vary tremendously counting on the region, industry, and keywords, but additional reviews can help boost program ranking position.
If your business serves local customers (and albeit it doesn’t), Google My Business reviews are a critical aspect of your local SEO strategy. These reviews can attract countless new customers to your business or can steer potential customers to your competitor. Nobody wants to be left behind but ignoring or failing to prioritize your Google My Business reviews may result in your business being lost behind the listings of your closest competitors.
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